[L672.Ebook] Free Ebook Marketing Communications: Integrating Offline and Online with Social Media, by P. R. Smith, Ze Zook

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Marketing Communications: Integrating Offline and Online with Social Media, by P. R. Smith, Ze Zook

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Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.�Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.�

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

• Sales Rank: #352743 in Books
• Brand: Brand: Kogan Page
• Published on: 2011-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.56" h x .71" w x 7.49" l, 1.87 pounds
• Binding: Paperback
• 512 pages

Features

• Used Book in Good Condition

Review
“Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing.�Marketing Communications is a highly useful and highly recommended resource.” – Midwest Book Review

About the Author
P. R. Smith is a marketing consultant and best-selling business author. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page).�

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, and he helps creative businesses to fulfill both their missions and their business goals.

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[A495.Ebook] Download Ebook Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business, by Gino Wickman, Mike Paton

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It’s time to take your business to the next level.

Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place.

Their story is not unusual, and the challenges they were facing are common—and solvable. Get A Grip tells the story of how Swan Services resolves its issues by implementing the Entrepreneurial Operating System�. With the help of EOS, Eileen, Vic, and their leadership team learn to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team.

The story of Swan Services is a fable, but the Entrepreneurial Operating System�, a complete entrepreneurial toolkit, is very real and has helped thousands of businesses worldwide. With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over and guide them to get their companies on track.

• Sales Rank: #17160 in Books
• Published on: 2014-04-08
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 5.00" w x 1.00" l, .85 pounds
• Binding: Paperback
• 320 pages

Review
"Gino Wickman's first book Traction, describing his Entrepreneurial Operating System (EOS), is already one of the great improvement game plans for business owners in America. Here, in his new brainstorm with coauthor Mike Paton, he takes entrepreneurial readers through a single story to show how every advantage of implementing EOS can actually become a practical reality in their own businesses. I would absolutely read both books together."
—Dan Sullivan, Founder of Strategic Coach�

“Over the years I’ve heard countless testimonials from entrepreneurs who swear by Gino Wickman’s first book, Traction, but only after reading Get A Grip did I see clearly how implementing his Entrepreneurial Operating System could truly transform a business and put it on the road to greatness. This book will change your company—and your life.”
—Bo Burlingham, Editor-at-Large of Inc. magazine, Author of Small Giants: Companies That Choose to Be Great Instead of Big

About the Author
Gino Wickman s passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System(r) (EOS), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more tractionwith the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.
The product of an entrepreneurial household, Mike Paton has spent much of his 30-year career helping hundreds of entrepreneurs get what they want from their businesses. He ran or helped run four entrepreneurial companies before discovering the Entrepreneurial Operating System(r) (EOS). Drawn to its simple, timeless concepts and practical, real-world tools, Paton quickly decided to devote himself to helping other business owners and leaders master this complete "way of operating" an entrepreneurial organization. Since then he's conducted more than 400 full-day EOS sessions for the leadership teams of more than 60 companies, and has helped thousands more business leaders clarify, simplify, and achieve their vision by delivering dynamic keynote talks and interactive workshops."

Most helpful customer reviews

3 of 3 people found the following review helpful.
A must read if you read Traction
By frankc
If you haven't read traction, read that first, followed by Get a Grip and lastly, Rocket Fuel. In Get A Grip, Gino brilliantly demonstrates the power of the Entrepreneurial Operating System (EOS) at work. Demonstrating all 6 business components (Vision, People, Data, Issues, Process & Traction) and the powerful tools that make them real, Gino explores several potential dynamics you may encounter on your own journey and provides a practical understanding of how to transform your business and your people from stuck to unstuck. Each tool is introduced to a fairly dysfunctional and chaotic organization that appears healthy to most from the outside in. You can sense the tension followed by the relief and ultimately growth of the company as they apply each tool to the business. Before you attempt to apply the EOS system to your business or department, read this book so you can gain a few nuggets of insight of what you might encounter and how you might plow through the process. It's worth your time to do so.

1 of 1 people found the following review helpful.
Absolutely awesome read for anyone in business
By Barry Kindt
Absolutely awesome read for anyone in business, especially appropriate for those among us who have been in business for a long time and have struggled to scale a business! I believe I've read it several times and am working to implement the concepts to grow our brands to a higher level of Customer Service in order to continue to differentiate our offerings - both through SECCO Home Services, Pronto Plumbing & Drain & our Commercial Electrical Construction & Service, and finally for our SECCO HVACR Service Business.
This book is a great way to get the leadership team on the same page and forging forward with energy!
Amazing book, amazing process!

0 of 0 people found the following review helpful.
His overall framework is excellent, and the tools he has developed are just ...
By G. Thompson
Learned of this book indirectly from a friend and decided to read it to see what he thought was so special. Gotta say, Mr. Wickman has a solid grip himself on what it takes to facilitate the leadership of a company. His overall framework is excellent, and the tools he has developed are just what a business needs to use in order to run as smoothly as a well-oiled machine. Even though there is some redundancy throughout the book, it works well because it transports the reader into the room with the participants he is writing about. I've already given copies of this to two other people - but I kept my own for future reference.

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